You know what you’re selling—your brand + message is spot on.

You know who you’re selling it to—you’re basically inside their minds at this point.

And you definitely know how it will change lives—and possibly the world.

What you don't quite know? How to build it all online, dangit!!

And it’s probably driving you nuts. Because you’ve tried figuring it out on your own—spending hours pouring through tutorials—but there are so many moving parts, and you don’t know how to put all the pieces together to get your biz up and running.

This huge, tech-shaped barrier is holding you back from your dream and you don’t have the budget to hand it all off to a pro (yet!)

Enter the BFF Academy: Get your business online without losing your mind!

The BFF Academy is 6 masterclasses in one—taking you step-by-step through exactly how to implement all the best strategies shared by top online marketing and business experts. It’s the missing piece of the puzzle.

You'll learn things like:

  • Exactly how all of the tech ties together so you can run your business seamlessly,
  • Effective ways to get the right people to your site,
  • How to automate your sales processes so that you can spend more time doing what you love and less time screwing with your website,
  • The best passive income strategies and how to implement them right away,
  • How to easily and quickly add new products and services to your site,
  • The exact strategies and techniques I’ve used to build a 5-figure business,
  • And how to do all of it without wanting to throw your computer out the window!

Does any of this sound aggravatingly familiar?

  • You want to customize your website but you don’t know how to code (no matter how hard you try it reads like gibberish)
  • You feel like you have no idea what you’re doing and when you hear words like “landing page”, “sales funnel” or “autoresponder” your eyes glaze over.
  • You struggle with choosing the right size and shape graphics and getting them to fit the space.
  • You’re overwhelmed and shocked at the amount of things it seems you need to do to build a website (when did it get so complicated?)
  • You don’t know how to get people to find your website (“if you build it, they will come,” my ass).
  • You don’t know how to create content that’s valuable to your audience
  • The self-doubt monster keeps rearing its head because you can’t get this tech stuff figured out
  • You’re stuck, and you’re spinning your wheels and you’re wasting time.

So it’s time to switch it up.

It’s time to go beyond ‘how-to’ and into ‘what to do.’

It’s time to show your tech who’s boss (hint: it’s you)

When you join The BFF Academy you get instant access to these 6 Master Classes that guide you step- by-step through setting up all the tools you need to grow your business with WordPress:

  • Branding Master Class—Learn exactly how to use popular graphics design programs to customize professionally-designed images to match your brand. You’ll get the low down on how to use custom fonts and colors in just the right places on your site so you can have a professional-looking design on a DIY budget. Modules include Canva, Photoshop and more!
  • Email Marketing Master Class—Find out exactly how to execute expert online marketing strategies that grow your list and get you more clients that you love to work with. Modules include Mailchimp and ConvertKit (coming soon!)
  • Passive Income Master Class—Learn how to implement tried and true passive income strategies in your business so you’re not stuck trading your time for money. Modules include how to use Affiliate marketing in any business and how to build an online course with automated sales, registration and content delivery so that you’re making money while you sleep.
  • Traffic Master Class—Discover how to go beyond just getting more visitors and instead get more targeted visitors. You’ll then learn how to optimize your site to convert them from visitors into subscribers. Modules include Google Analytics and Search Engine Optimization.
  • E-Commerce Master Class—Learn how to create an online store to sell your products and services whether it’s a physical product, digital product or coaching services (aka your time). Modules include WooCommerce, Easy Digital Downloads and Acuity Scheduling.
  • Marketing Tech Master Class—Learn the ins and outs of the latest online marketing strategies, from running webinars, social media strategy and Facebook Ads so that you can reach more people with your message, build your list and get more customers.

"I think your courses are really great for the "how"piece. Every course I have taken until now was about the "what"... You are the missing piece of the puzzle."

Who am I and why do I care so much?

My name is Shannon Mattern, and I’ve been where you are—just starting out with more time to invest in my business than money, and needing some expert guidance to figure out how to turn my passion into an online business that will give me financial freedom and control over my time.

For years, I traded my time for money as a freelance web developer until I figured out that I could help many more people (and free up my time) by teaching technically-challenged entrepreneurs how to do it themselves without having to learn code.

Now I’ve combined my own experience in building my business online with my expert web design skills to help thousands of online business owners translate their awesome business ideas into an actual website that does your marketing, sales and product delivery for you.

"OMG, I spent so much money having others do it for me and then I spent SOOOO much time frustrated because then I couldn't do anything with it.

I felt really trapped because any updates required more scheduling/communication and money. When I tried to "do it myself," on a Weebly site it looked cheap and unprofessional... which made me FEEL that way. It was IMPOSSIBLE for me to set my business up online in a way that felt So, it was impossible for me to set up my business in a way that felt good - until I found the BFF Academy."

Enroll in the BFF Academy and get your business online without losing your mind.


Frequently Asked Questions...

How is the content delivered?

You'll get a Welcome email with login information when you join. You'll also get access to all the courses right away, but I'll be sending you a weekly email to guide you through the courses because they build on each other.

I can't log in!

Try resetting your password and if that doesn't work, email me at and we'll take care of you!

How do I get help?

You can ask your BFF Academy questions in the Facebook group - use #bffacademy in your question so I know to answer you first. And you can email me any time at

Is there a tutorial on ________?

If there's a tutorial you'd like to see added to the Academy, let me know! If there's enough interest you might just see it in the next update of the Academy!