The BFF Academy is a series of 7 courses delivered weekly via email that guide you step by step through setting up all the tools you need to automate your sales and marketing with WordPress.
Here’s what’s included:
Week 1: Protecting Your Website - First things first, we’re going to make sure that everything you’ve worked so hard to build is protected from malware and hackers.
Week 2: Canva Master Class - Learn how to store your brand and add custom fonts, colors and brand images to Canva so that you can quickly create branded images for your website, email marketing and social media campaigns.
Week 3: MailChimp Master Class - MailChimp is so much more than a way to deliver a freebie – it’s the tool that allows you to build relationships, earn the trust of your subscribers and turn them into customers. It gives you insight into who your audience is, and which subscribers are likely to buy from you and lets you automate tedious tasks that ultimately result in sales! Master MailChimp and you’ll free up a ton of your time!
Week 4: Google Analytics Master Class - What if you knew exactly what people were looking at on your site. Exactly what search terms people used to find you? If you knew exactly what types of content resonated with your audience, how much more confident would you be about what to include in your next online course? Google Analytics is your personal private investigator and the information it contains is what’s going to take your biz to the next level.
Week 5: How to Sell Your Stuff Online - Now that we’ve built the foundation, it’s time to start selling. Depending on your business and what you are selling, you need a different set of tools to accept payments on your website. In How To Sell Your Stuff Online I’ll show you how to sell physical and/or digital products and your time - and automate all of it!
Week 6: Online Courses & Membership Sites - Online courses are a great way to create passive income. If you have zero clue how to create AND market an online course or membership site, if you’re super confused about which platforms or plugins to use and you don’t want to spend tons of money on a super expensive plugin, this is the course for you!
Week 7: Facebook Ads - In this course you'll learn how to find the perfect audience for your ads, how to create ads that meet Facebook's strict rules, and how to use everything you already know about your audience to make sure you don't waste money on them. This is the final piece of the automation puzzle, and it’s so powerful!
Plus, the BFF Academy includes the 5 Day Website Challenge Upgrade bonus tutorials and worksheets!
“I couldn't have launched Budgets & Big Things as quickly as I did without your tutorials, Shannon! The BFF Academy was my go-to resource while building this bad boy because you covered all of the most critical items for what I needed to design. Thank you for saving me all the time of trial and error!” Michele Bobrow, The Holistic Wallet
When you purchase the BFF Academy, you'll instantly get a welcome email containing login information and instructions on how to access the courses.
And even though I'll guide you through them in a specific order via weekly emails, you can access any course any time in case you need to learn something like MailChimp or Canva on the fly.